Limit Without Verification

Notes

Tier 0 – up to 50 messages/day

Only to users who have opted in and within the 24-hour window.

Total Contacts Reachable

Max 2 phone numbers (in testing mode)

Only for test or internal accounts.

Template Message Sending

You can’t send template messages (like order updates, OTPs, reminders).

24-hour Session Messaging

✅ Allowed (only if user initiates)

You can reply to user messages within 24 hours.

Phone Number Quality Rating

❌ Not visible

You won’t see your number quality dashboard.

Business Profile Visibility

❌ Not visible to customers

❌ Not allowed

You need template messages, which require verification.

❌ Not eligible

Blue tick requires full business verification and approval.

Multiple Agents / Team Inbox

✅ Allowed via BSPs

You can still use multi-agent tools through Business Solution Providers.

Limit With Verification

Notes

Starts at Tier 1 – 1,000 unique contacts/day

This applies to template messages only (user-initiated messages are unlimited).

Tier Upgrade Criteria

Based on phone number quality + message volume + engagement

See tier breakdown below.

Total Messaging Reach

✅ Scales up to Tier 4: Unlimited

Gradual upgrade every 7 days if criteria are met.

✅ Allowed via pre-approved template messages

For transactional, OTP, shipping, reminders, etc.

24-hour Session Messaging

✅ Unlimited (if user initiates chat)

No restriction if user messages first.

Template Messaging

✅ Unlimited (within your tier limit)

Subject to template approval by Meta.

Blue Tick Eligibility

❌ Not automatic — must apply separately

You’re now eligible, but not auto-approved.

Phone Number Quality Dashboard

✅ Available

Shows quality rating, status, messaging tier.

Multiple Phone Numbers

✅ Allowed

Manage many numbers under the same business account.

Multi-agent & Integration

✅ Fully supported

CRM, chatbots, customer support tools, etc.

Business Profile Visibility

✅ Visible (if number is saved or template is used)

Name still won't show if not saved and no Blue tick.

Number of Approved Templates

✅ Typically 250+ supported

With Blue Tick (Official Business Account)

✅ Blue Tick shown next to business name

Visible in chat headers, contact view, and group info even if user hasn’t saved number.

Business Display Name

✅ Always shown to user

Unlike unverified accounts, it shows even if not saved.

Messaging Tier

✅ Up to Tier 4 (Unlimited)

Same upgrade path, but faster promotion likely due to trust level.

Template Messaging

✅ Unlimited (as per tier)

Priority review of new templates.

Trust & Deliverability

✅ Higher trust and better message deliverability

Fewer chances of being marked spam.

Phone Number Quality Tools

✅ Full dashboard visibility

See quality rating, messaging limits, and health alerts.

Business Discoverability

✅ Eligible for search (in some regions)

In-app search by business name for customers (rolling out gradually).

Multi-agent Setup

✅ Fully supported

Via Business Solution Providers or direct API.

24-hour Session Messaging

✅ Unlimited if user initiates

Standard for all API users.

Messaging Outside 24 Hours

✅ Unlimited with approved templates

Templates needed for re-engagement.

Template Approval

✅ Faster approval times

Meta prioritizes OBAs.

Custom CTAs (Click-to-WhatsApp Ads)

✅ Supported

Run Meta ads that click directly to WhatsApp with verified branding.

API Rate Limits

✅ Higher per-minute throughput

Helps during campaign blasts or high-volume events.

Support from Meta

✅ Priority access via Meta or BSP

🟡 Unverified Account(No Facebook Business Verification)

🟢 Verified Account(With Facebook Business Verification)

🔵 Official Business Account (Blue Tick)(With Verification + Meta Approval)

❌ Not done

✅ Done

✅ Done & Approved

Blue Tick Badge

❌ Not eligible

❌ Eligible, but must apply

✅ Shown as blue tick in chat headers

Business Name in Chat

❌ Only if saved

❌ Only if saved

✅ Always visible

Template Messages (outside 24h)

❌ Not allowed

✅ Allowed

✅ Allowed

24h Session Messages

✅ Allowed (user-initiated)

✅ Allowed

✅ Allowed

Messaging Tier

❌ None (test only – max ~50 messages/day)

✅ Tier 1 to Tier 4 (1k–Unlimited/day)

✅ Full access to Tier 4 (Unlimited)

Phone Number Quality Insights

❌ Not available

✅ Available

✅ Available

Multiple Agents / Team Inbox

✅ Via BSP only

✅ Supported

✅ Supported

Business Catalog / Profile

✅ Basic Setup

✅ Full Setup

✅ Full Setup

Use in Paid Ads (CTWA)

❌ Not allowed

✅ Allowed

✅ Higher trust & branding impact

Discoverability in WhatsApp Search

❌ Not discoverable

❌ Not discoverable

✅ May appear in search (rollout in progress)

Eligibility for Support from Meta

❌ Limited / via BSP

✅ Normal Support

✅ Priority Support

Trust & Brand Perception

⚠️ Low

🟢 Medium

🔵 High — Verified Business Status

Ideal Use Case

Internal testing, sandbox, MVP

Campaigns, CRM use, daily operations

Max Unique Contacts/Day

Promotion Condition (in 7 days)

1,000

Send messages to 500+ users with high quality

Tier 2

10,000

Send to 2,000+ users with high quality

Tier 3

100,000

Send to 20,000+ users with high quality

Tier 4

Unlimited

Determined by quality + business reputation